Mouthwatering Mashups: Instagram Story Videos
Research showed that the core Bai consumer demographic had a huge affinity for the summer music festival scene. In order to show audiences that Bai beverages combine “great taste” and “good for you”, we combined the two things that every summer festival go-er loves: refreshingly fresh fruit and music.
BYE by BAI: April Fools Video
There’s no reason why a consumer brand can’t have a bit of a sense of humor. And there’s no better day to show it off than April Fools Day. So we put out this Social Video announcing BAI’s newest product: the perfect scent for saying goodbye.